Q&A with Mie from Kamé

The team behind

Kamé Denmarks ApS (Kamé) was founded the 11th of may 2021 by founder and CEO, Mie Schwartz Sørensen, who is currently studying Marketing Management. 

At the moment both Mie and Kamé benefits of having an intern, Caroline Andersen, who also studies Marketing Management.


What is your business idea?

Kamé allows women to follow jewelry trends without having to overturn the month’s budget. We lead an online jewelry concept where we allow women to buy affordable, trendy jewelry of good quality, thereby making it possible to change out when the trends of the outside world change. Jewelry is an old subject. The subject is characterized by aesthetics, respect, money and design, so I saw a hole in the market. An opportunity to make jewelry for all men’s oaks, and makes sure that all women can be up to date without spending all their money on just one item.

How did you come up with your business idea/How did the idea of becoming an entrepreneur arise?

I have always wanted to be a jewelry designer, so my plan was to move to Berlin to study jewelry. Corona came so that wasn’t a possibility anymore. But I didn’t like that a stupid pandemic should stop my dream about working with jewelry, so therefore I started Kamé. The day I told my parents that I wanted to make a jewelry startup my mother gave me a necklace which was an heirloom from my great-grandmother. On the necklace hung a Kamé, which is an engraved gemstone. When I opened the gift, I had no doubt that my startup should be called Kamé.

What is the best/most exciting part about being an entrepreneur?

You’re responsible for your own success

What has been your biggest success/challenge so far?

To create a brand and going from a I/S to a ApS.

How do you use your academic skills as an entrepreneur?

Mostely I use my academic skills when I have to plan my own time and also have a marketing overview.

How do you manage to combine your startup with your studies?

That’s only possible because of Next Step (https://www.ucn.dk/samarbejde/ucn-next-step)

Where is your startup today, and where do you see your startup going in the future?

Today we are still a small brand, but I dream of becoming accessible to all, both with the location of the jewelry as well as price. I see Kamé as a common household item.

What is your best advice for other students who are considering becoming entrepreneurs?

You really have to be passionate about it makes you jump into it because it costs you a lot of time and money. Once you are up and running, remember to do so, not everything has to be well thought out. Sometimes it’s more important to go out to the world with something half and then learn from there.