The St. Beernards approach provides a lasting experience audiences will remember as well as increase revenue in beer sales for the event. Our proposition revolves around enabling event catering services access to the beer drinkers who hesitate to leave their spot in the crowd during performances.
St. Beernards discovered this opportunity through the first semester of the AAU Master of Entrepreneurial Engineering. The semester group conducted research and interviews with festival-goers and professionals in the industry (brewery, event producers, and event services). The positivity and eagerness for the potential customers to solve the issue of accessible beer motivated St. Beernards to pursue the opportunity further.
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